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Washington DC Museums: 2014 Video and Social Media Rankings


To what extent are the Smithsonian branches and the other Washington, D.C. museums using Facebook, Twitter, Instagram, and YouTube, and? How much do they embrace new social media channels? Are the videos they produce popular with the public? This 51-page report assesses 2013-2014 video and social media utilization, reach, and output for 43 metro-area museums, gardens, libraries, and zoos (see view 2).

We gathered statistics on the number of video views, photos, and tweets associated with each of the 43 museums during a three days in March 2014 and ranked each museum based on public engagement. This PDF download provides over 38 lists of stats for each social-media channel, and identifies the most popular museum-produced videos by subject during 2013 -- science, exhibitions, lectures, and event videos (see view 3).