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Philadelphia Museums: 2014 Video and Social Media Rankings


How much have Philadelphia museums increased their followers Facebook, Twitter, Flickr, YouTube, Pinterest, Instagram, and Tumblr in the past year? Who's reaching the widest audience through social media? Which museum videos have captivated the public? How does Philadelphia stack up to New York or Los Angeles?

This 40-page report assesses 2014 video and social media utilization, reach, and output for 39 museums, gardens, libraries, and zoos in the Philadelphia metro area (see view 2).

We gathered statistics on the number of video views, photos, tweets, and followers associated with 39 museums during a 24-hour period in March 2014 and produced the rankings packaged in this report. This PDF download provides over 35 tables of stats for each social-media channel (see view 3).

We also list the most popular museum-produced videos by subject during 2013 in six categories – exhibition, museum interviews, coverage of lectures and panels, science, zoo animals, and a mix of promotions and community events.