Back to site

NYC Museums: 2014 Video and Social Media Rankings


How much have New York museums increased their followers on Facebook, Twitter, Flickr, YouTube, Pinterest, Instagram, and Tumblr in the past year? Who's reaching the widest audience through social media? Which museum videos have captivated the public? How does New York stack up to Los Angeles?

This 60-page report assesses 2014 video and social media utilization, reach, and output for 78 museums, gardens, libraries, and zoos in the New York City metro area (see view 2).

We gathered statistics on the number of video views, photos, tweets, and followers associated with 78 museums during a 72-hour period in February 2014 and produced the rankings packaged in this report. This PDF download provides over 33 tables of stats for each social-media channel (see view 3).

We also list the most popular museum-produced videos by subject during 2013 in 10 categories – exhibition, conservation and exhibition creation, music videos, architecture, artist interviews, demonstrations, coverage of lectures and panels, science reports, zoo animals, community events, and promotions.